Simply reading it makes you feel like you’re already relieved of a burden, which makes you instantly eager to learn more. They even deliver a double benefit-saving both money and energy. For Digit, the app that helps you auto-save, this tagline doesn’t just tell you what they do it does so in a catchy way. Sometimes it’s the simplest things that can be challenging to articulate. Tagline: Save Money, Without Thinking About It This creates a much stronger emotional hook than, say, “Free study guides you can use.” 4) Digit
They don’t just want students to pass classes they want to fulfill their vision of “a world where every student graduates, confident and prepared.” As such, their simple, succinct tagline uses the imperative “master” to emphasize that they don’t just help, they propel you to success. 3) Course HeroĬourse Hero is an online learning portal that offers 20 million course-specific study materials to help students succeed. When dealing with sensitive or difficult subjects, it can be a challenge to find a tasteful tagline, but they pulled it off remarkably. Their powerful, emotional tagline encapsulates their mission and compels people to both participate in and support these veterans’ journeys. This nonprofit offers a variety of services to injured veterans, including health care, economic support, and more.
Tagline: The Greatest Casualty Is Being Forgotten Their smart tagline perfectly describes who they are, what they do, and adds the clever twist of wordplay with the punchy, punny “where good books are brewing,” helping them nail their messaging with equal doses of creativity and clarity. 1) Coffee House PressĬoffee House Press is an independent book publisher and arts nonprofit out of Minneapolis, Minnesota, and as their tagline shows, they’re also a group of creative thinkers. We hope you find them as inspiring as we do. What do they all have in common? Each has created a simple, impactful tagline that perfectly reflects who they are. Instead, we’ve rounded up great examples from a variety of brands-some you’ve heard of, some you haven’t. There are plenty of famous taglines, but you won’t find any Apple, Nike, or Cover Girl here. 15 Excellent Tagline Examples Across Industries So, to inspire you on your journey to the perfect tagline, we’ve gathered some of our favorite tagline examples to show you what a good one looks like. Whether you’re in finance, beauty, publishing, or pet food, you can eloquently articulate your brand promise through your tagline.īut sometimes you have to see it to believe it. From non-profits to startups, to Fortune 500 companies, great taglines come from brands of all sizes-and all industries. We’ve worked with all sorts of brands, and we can confidently say that size doesn’t matter. But what if you aren’t selling elite athletic sportswear or innovative technology? Can you come up with a strong line that captures these elements-even if you’re a mom-and-pop bakery? Absolutely. Many people look to memorable tagline examples like Nike’s “Just Do It” or Apple’s “Think Different” for inspiration. You want it to be punchy, impactful, descriptive, memorable, and likeable-and that’s a tall order. You want something that encapsulates who you are, what you’re about, and why people should choose you. Finding the perfect tagline is quite a task.
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